Today I will fulfill my promise of a full product review for a totally safe, totally natural, and totally affordable gel eyeliner. Before I became a safe and ethical cosmetics convert, I used (and loved) Maybelline’s Eye Studio Lasting Drama Gel Eyeliner in black. It was powerful stuff and with a reasonable price tag of $8. But once I made the switch to safe cosmetics from companies that did not test on animals, my Maybelline Gel Eyeliner was out :-(.
I’ve tried several different eyeliner alternatives, including a gel liner by Terra Firma Cosmetics and a mineral powder liner by Everyday Minerals with lackluster results. Terra Firma’s gel eyeliner burned my eyes and smeared as I tried to apply it, needless to say it was not a winner. And using a pure mineral with a wet liner brush just didn’t deliver the same dramatic effect as a gel. So I was thrilled to try out this new Natural Gel Eyeliner from Erzulie in Intense Black, which promised rich pigments and a smooth application!
A little background on Erzulie Cosmetics: These lovely beauty goods are handmade in small batches by Rhonda Demars, an awesome entrepreneur from Massachusetts that is committed to helping women find safe, quality cosmetics without compromising the environment or the furry creatures that inhabit it. At Y&L Style Bar we love supporting other passionate female entrepreneurs in the beauty industry—so this is a definite reason behind our new-found affection for Erzulie! All of Rhonda products are also non-comedogenic, and FREE of harmful chemicals, Talc, lakes and dyes, Parabens, PEG’s, Polybutenes, Glycols, Acrylates, Synthetic Silicones, phthalates(plastic esters),BHT, Dioxane, Petroleum bi-products and Bismuth Oxychloride. You can find Erzulie Cosmetics and skincare in Rhonda’s Etsy store, and I must also attest to her excellent customer service. She shipped super quickly, responded to my emails fast, and just made the experience of buying cosmetics online really, really pleasant! But onto the review!
I started by first applying my Jane Iredale BB Cream in Light to give my skin a smooth and even look and then applied some of Erzulie’s concealer to my lids and under my eyes to act as a primer. I love layering my eyeliner to get a really bold effect, so I did that here too (but don’t worry I also tested the gel by itself). To layer I first applied Jane Iredale’s Eye Pencil in black to my upper and lower lash lines without stressing too much about it being perfect. Then I took a regular artist’s #1 paint brush and dipped it into the Erzulie’s Naturegel Mineral Liner. Using short strokes (moving from the outer edge of my eye to the inner corner) I applied a thick and neat line on both my upper and lower lash lines. I waited a few minutes and then applied another light coat making sure the line was completely filled in, dark, and smooth (I really like intense eyeliner:-)). After applying the gel I gave my lashes a quick sweep of Jane Iredale Mascara, and touched up under my eyes with some more concealer. As you can see from the pictures, the gel added a nice really bold and rich color!
Erzulie’s Naturegel Eyeliner has a pleasant smell and a glossy texture. I tried out the intense black color, but Rhonda has also created some other great shades: Dark Plum (sounds amazing), Black Cherry, Darkstar Blue, and Dark Brown. A little goes a long way, so I think this pot will last at least 6-8 months. That is a great bargain for only $7.95! I thought that it held up pretty well throughout the whole day. I applied it around 6:30AM, and didn’t need to touch up until about 5:00PM (and that’s just because I’m a little OCD about my eyeliner). It’s definitely important to give the liner some time to set so it doesn’t smear, but this really doesn’t take long, maybe a few minutes. Using a primer really helps keep your eyeliner in place, so I’d recommend using a primer (or a shadow) with this gel eyeliner as well. When I applied Erzulie’s Gel Eyeliner solo it still delivered an intense and long-lasting line, albeit not as intense as layered application. Overall I think this is a great gel eyeliner, at a great price, created by a lady with the same commitment to safe, effective, and sustainable beauty as Y&L Style Bar! So if you are on the lookout for a new eyeliner give Erzulie’s Naturegel Liner a try!
I am already eyeing up Erzulie’s Chubby Pencil Liner, Liquid Liner, and Highlighting pencil! Which of these products would you like to see tested out and reviewed?